Privacy PolicyLast Updated: April 9, 2025West Bend Fence / A-1 Pools, Inc. ("A-1 POOLS," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy ("Policy") is to inform you of: (1) the types of information we collect; (2) your choices surrounding such information; and (3) how we collect, use, share, update and secure such information, and your rights under applicable privacy laws, including the Wisconsin Data Privacy Act (WDPA).This Policy applies to personal information obtained in connection with A-1 POOLS operations at or through our websites, mobile and tablet sites, our applications, social media channels, our stores, and other A-1 POOLS controlled digital platforms (collectively, “Websites”), as well as through our marketing campaigns, email communications, and advertisements (“Internet Marketing Channels”).By interacting with us online or offline, you consent to the practices described in this Policy.This Policy does not create a contractual obligation between you and A-1 POOLS, and it is subject to our Terms of Use. If you have questions about this Policy, please contact us by using the “Contact Us” link below.Information We CollectWe receive information you voluntarily provide to us when you: (1) our services; (2) apply for a credit line; (3) make a purchase; (4) apply for employment opportunities with A-1 POOLS; (5) contact us via any customer service method; (6) submit user-generated content (via our Websites, Internet Marketing Channels or otherwise); (7) participate in customer research, surveys, sweepstakes or promotions; or (8) otherwise communicate information to us.We collect the following categories of information:A. Personal InformationIncludes: Name, mailing address, phone number, email address; Payment details, including credit/debit card numbers; Driver’s license or other government-issued ID; Social security number (when required for credit processing); Employment application data; Purchase and service history. We may also collect other information such as credit application information and demographic/lifestyle information (including date of birth, personal interests and product/buying preferences).The collection of certain types of Personal Information may be necessary and/or required for governmental compliance.Additionally, we may receive Personal Information and other information you provide on behalf of third parties, or third parties provide on behalf of you, including gift recipients, online registrations/purchases, ship-from-store, in-store pick-up, or registries. We may also receive Personal Information and other information from sources assisting us with updating, improving and/or analyzing our records or with detecting fraud or theft. Additionally, we may receive information from various consumer reporting agencies and related service providers.B. Sensitive InformationIncludes health information (e.g., spa/water treatment needs), financial account numbers, or any data covered under WDPA as sensitive. We collect such data only with your explicit consent.C. Automated InformationCollected via cookies, pixel tags, and other tools (collectively, “Information Technologies“): IP address, browser, device ID; Geographic location; User behavior on our Websites (pages visited, time spent, interactions); Advertising engagement metrics.We use Information Technologies to recognize you and your preferences as you return to our Websites or utilize our Internet Marketing Channels. “Cookies” are small text files sent to your device as you visit our Websites or utilize our Internet Marketing Channels and saved on your device via your browser or hard drive. “Web Beacons” (also known as pixel tags) are a form of technology placed within our Websites and our Internet Marketing Channels to monitor visits to certain pages within, interactions with, and the effectiveness of, our Websites and our Internet Marketing Channels.Automated Information enables the tailoring of advertisements and offers specifically for you. In addition to such tailoring, we use Automated Information to ensure that our online presence operates properly and efficiently for you and for your individual customer experience, to evaluate the use and benefit of such presence, and to support our Websites and our Internet Marketing Channels.We may enable third parties to collect information in connection with our Websites. This Policy does not apply to, and we are not responsible for, any collection of information by third parties on our Websites.How We Use Your InformationWe use your information to: Process and fulfill orders and service requests; Provide customer service and warranty support; Communicate marketing and promotional offers; Administer surveys, contests, and loyalty programs; Improve our Websites and digital experiences; Prevent fraud, enforce policies, and comply with legal obligations; Support business operations and internal analyticsWe may combine online and offline data, and may retain your information for as long as necessary to provide services or meet legal requirements.Your Privacy Rights (Wisconsin Residents)Under the Wisconsin Data Privacy Act (WDPA), you have the right to:Access: Request details about the personal data we hold about youCorrection: Request corrections to inaccurate or incomplete informationDeletion: Request deletion of your personal information (with some exceptions)Portability: Obtain a copy of your data in a portable formatOpt-Out: Say no to targeted advertising or the sale of personal dataYou may exercise these rights at any time by contacting us via the “Contact Us” page on our Website. We will verify your identity before processing requests.Your Choices and ControlsYou may: Adjust your browser settings to block or delete cookies; Opt-out of marketing emails via the “unsubscribe” link; Use advertising opt-out tools such as the DAA's consumer choice page; Control certain personalized advertising settings in your device or browser.Note: Restricting cookies may impact functionality of our Websites.We use, collect and disclose your information consistent with this Policy, as updated from time to time, and you consent to such use, collection and disclosure by your use of our: (1) Websites; (2) Internet Marketing Channels; and (3) marketing programs (e.g., loyalty programs). Regardless of your decision to opt-out of future e-mail communications, we may still contact you to respond to an inquiry, regarding transactions and for transactional purposes (e.g., recalls, product information and service/reminder notices).Please note, even if you choose to restrict, opt-out or modify, you may still see or receive A-1 POOLS advertisements on our Websites, on our Internet Marketing Channels and on other sites, but such advertisements will not be based upon your browsing history.Additionally, we work with advertising networks that utilize the browsing history of your visits to our Websites, Internet Marketing Channels and across other sites to serve you A-1 POOLS advertisements across the Internet and through other channels. We do not permit such networks to provide your browsing history on any of our Websites to any other site. Some of these networks may participate in the Digital Advertising Alliance’s (“DAA“) Self-Regulatory Program.How We Use Your InformationWe do not sell, rent, or trade your personal data to third parties. We use your information in ways consistent with this Policy, as disclosed at the time of collection, and in the following ways: Fulfilling, delivering and communicating with you regarding requests for information and orders for products and/or services.Maintaining our loyalty program.Processing credit applications and payments.Evaluating your application for employment.Administering surveys, sweepstakes, contests or promotions.Registering and servicing your account(s).Providing customer service.Conducting research and analysis.Alerting you to product, service and promotional information, including product recalls.Helping us to improve and customize our products and services, Websites and Internet Marketing Channels.To advertise our products and services to you that we think may be of an interest to you.Protecting the security and integrity of our stores, Websites, Internet Marketing Channels, and overall business practices.In doing so, we:May combine certain Personal Information, customer information, and automated information collected online and offline, including information collected from third parties; andWill retain such information as needed to provide you with products/services, comply with our legal obligations, resolve disputes, and enforce our agreements as we deem reasonably necessary. SMS CommunicationsIf you opt in to receive text messages from A-1 Pools, we may send you SMS messages related to your services, including appointment reminders, delivery notifications, account updates, and occasional promotional offers. Message frequency may vary. Message & data rates may apply.You may opt out at any time by replying STOP to any message. For assistance, reply HELP or contact us directly at A-1 Pools | 262-334-9493.SMS consent is not a condition of purchase.We do not sell, rent, or share your mobile phone number or SMS consent information with third parties for their marketing purposes.How We Use Your InformationWe may share it with:Service providers: third-party business and service providers that assist with our business operations (vendors, shipping, billing, payment processors, analytics, marketing). While we are not involved in the day-to-day operations of such businesses and providers, our agreements generally obligate them to use reasonable methods to keep your Personal Information safe and secure, and not use your Personal Information for purposes other than providing their applicable services.Business partners (e.g., financing or co-branded product providers) Specifically, certain Personal Information, in connection with various co-branded, warranty, delivery/assembly and/or financial products or services, including private label credit card(s).Legal authorities, if required to comply with law or protect our rights with applicable law or reasonable request based upon governmental regulation, court order, subpoena, or similar related action. As we deem necessary to protect the rights, property or safety of A-1 POOLS, our customers, our associates or others, to prevent harm or loss, or in connection with an investigation or suspected or actual unlawful activity. In the event of a business transfer such as a sale, merger, reorganization, change in corporate control, acquisition, insolvency, bankruptcy, or similar event.All partners are contractually obligated to safeguard your data.Data SecurityWe use a variety of industry-standard security measures to help protect your information and online transactions with us. Our Websites use:Encryption (SSL/TLS) for online transactionsSecure servers and access controlsLimited access to sensitive dataWhile no system is 100% secure, we continuously improve our safeguards. We use physical, administrative and technical controls that are consistent with retail practices in an attempt to mitigate potential risks.Children’s PrivacyOur Websites are not directed at children under 13. We do not knowingly collect data from children under the age of 13 without express parental consent, per COPPA. Contact us immediately if you believe we have done so inadvertently.Third-Party LinksWe may link to external websites or services. We are not responsible for their privacy practices. We recommend reviewing their privacy policies separately.Changes to This PolicyWe may update this Privacy Policy from time to time. If material changes are made, we will notify you through our Websites or via email, where applicable. Please review this Policy periodically.Contact UsFor questions, data requests, or to exercise your privacy rights, please contact us.