Our Family-Owned and Run

History

A-1 Pools began in 1979 when Dale Miller, at age 25, had 7 years of building fences and pools full-time under his belt. Having started a family and purchased his first home about an hour away from his job, Dale wanted to build his own business closer to home. With his employer’s permission, he started West Bend Fence, where he built fences and decks for local customers on evenings and weekends. It wasn’t long before he began building pools and selling pool supplies from a simple display in the family garage. Thus, A-1 Pools was born.

As news of Dale’s reputation for quality and integrity spread, the business quickly became a full-time operation. In 1988, A-1 Pools expanded into its current West Bend location where Dale’s wife, Marilyn, began managing the retail location full-time until she retired from these duties in 1994.

Dale’s son, Jason, joined the company full-time in 2001, and in 2003, A-1 Pools expanded its West Bend location and launched A1PoolFun.com. 

In 2014, A-1 Pools acquired New Berlin Pool & Spa and established a second retail location in Franklin, directly serving the Milwaukee and Waukesha markets.

In 2017 Jason and his wife Becky purchased the family business and currently manage its day to day operations.

In 2020, A-1 Pool established a second retail location in Franklin, directly serving the Milwaukee and Waukesha markets.

A+ Better Business Bureau (BBB) Accredited Business

A-1 Pools is a member of the BBB and has also been accredited by the BBB. This means that A-1 Pools meets the BBB’s accreditation standards which include a commitment to make a good-faith effort to resolve any consumer complaints.

PHTA Certified Pool Operator (CPO)

The CPO certification provides the expert knowledge required to run any pool, from a residential pool to a commercial aquatic center. Rest assured, there is always a CPO available at A-1 Pools to provide advice and answer questions so your family may enjoy the benefits of perfect water.

Item Tracking

Our software tracks what items you purchase, what warranty remains on your purchases, all details related to past, current, and future service, instant documentation of owner's manuals and product images, images related to your pool and spa equipment, and purchase details (e.g., serial numbers, installation dates).

Pool & Hot Tub Alliance (PHTA) Member

A-1 Pools is not just a member of PHTA, the world's largest professional pool and spa trade association, we are actively involved. Jason Miller, VP owner of A-1 Pools, has served on the board of directors of the Midwest Chapter PHTA from 2008 as a director, and in every officer position, Jason also teaches PHTA certification courses at the regional and national level. This involvement benefits our company and our customers by keeping us informed of the latest codes, safety concerns, and products.

Store and Service Van Communication

A-1 Pools is not just a member of PHTA, the world's largest professional pool and spa trade association, we are actively involved. Jason Miller, VP owner of A-1 Pools, has served on the board of directors of the Midwest Chapter PHTA from 2008 as a director, and in every officer position, Jason also teaches PHTA certification courses at the regional and national level. This involvement benefits our company and our customers by keeping us informed of the latest codes, safety concerns, and products.

PHTA Certified Service Professional (CSP)

The CSP is the highest standard for service technicians in the pool industry. A-1 Pools is proud of our CSP staff and of those technicians working towards their CSP with other certifications, including Certified Maintenance Specialist (CMS), Certified Service Technician (CST), and Certified Hot Tub Technician (CHTT). All of this top-tier training ensures that your A-1 Pools Service Technician is a professional prepared to provide the best customer service.

Computer Controlled Inventory

This enables A-1 Pools to reduce stock-outs while ensuring the correct products are in our retail stores and on our service vans when they are needed by our customers.

Convenient Purchasing

This enables A-1 Pools to reduce stock-outs while ensuring the correct products are in our retail stores and on our service vans when they are needed by our customers.

Digital Learning

Our retail stores are equipped with video conferencing technology where staff can connect with other members of our team, including our service techs to answer any questions about products, parts, repairs, water chemistry, etc. By leveraging the knowledge and experience of our entire team, we give our customers the accurate answers to any question.