A-1 Pools began in 1979 when Dale Miller, at age 25, had 7 years of building fences and pools full-time under his belt. Having started a family and purchased his first home about an hour away from his job, Dale wanted to build his own business closer to home. With his employer’s permission, he started West Bend Fence, where he built fences and decks for local customers on evenings and weekends. It wasn’t long before he began building pools and selling pool supplies from a simple display in the family garage. Thus, A-1 Pools was born.
As news of Dale’s reputation for quality and integrity spread, the business quickly became a full-time operation. In 1988, A-1 Pools expanded into its current West Bend location where Dale’s wife, Marilyn, began managing the retail location full-time until she retired from these duties in 1994.
Dale’s son, Jason, joined the company full-time in 2001, and in 2003, A-1 Pools expanded its West Bend location and launched A1PoolFun.com.
In 2014, A-1 Pools acquired New Berlin Pool & Spa and established a second retail location in Franklin, directly serving the Milwaukee and Waukesha markets.
In 2017 Jason and his wife Becky purchased the family business and currently manage its day to day operations.
In 2020, A-1 Pool established a second retail location in Franklin, directly serving the Milwaukee and Waukesha markets.
Learn how A-1 Pools makes “The Family Business” mean more with owners, Jason and Becky Miller.
A-1 Pools has been about delivering high-quality products and services from Day 1. Learn how from Dale Miller, Founder of A-1 Pools
A-1 Pools prioritizes exceptional customer service by credentialed professionals. Over the years, we’ve won multiple customer service awards including Superior Service Awards from the Pool and Hot Tub Alliance (PHTA) Midwest Chapter, formerly known as the Association of Pool and Spa Professionals (APSP):
Qualification for this award is contingent upon identifying 100 service customers who are, then, sent surveys assessing areas of satisfaction, including professionalism, communication, workmanship, value, and likelihood of recommending the company to others. When at least 50 responses are collected, results are tabulated. Award-winning companies needed to receive nearly perfect responses from surveyed customers.
As we embark on a new chapter of our history, we remain committed to the growth that comes from investing in our staff’s professional development and the relationships we form with our customers.
A-1 Pools has a reputation in the industry for being picky about what we sell and for demanding the best service from our suppliers. As such, we have partnered with the best suppliers and manufacturers in the industry because they complement our approach to customer service. A-1 Pools will not sell products that our staff does not believe in just to make a sale. A-1 Pools requires that manufacturers allow us to process warranty concerns for our customers for at least one year, so you don’t need to worry about being pushed off to the manufacturer if you run into trouble.
Our original location contains our administrative office, our service department, and our primary warehouse. Here, you have access to our largest pool, chemical, accessory, and parts inventory. We sell Bullfrog® Spas from this location with up to 7 hot tubs on display, with typically at least one model ready for customers to try out in the store.
Our Franklin location is our newest and largest store. After years of providing pool and spa service to customers in the greater Milwaukee market, we are proud to now offer a leading retail experience as well, featuring our impressive selection of pools, chemicals, accessories, and parts. Here, we sell Sundance® Spas, with about 20 hot tubs on display and 2 private spa experience rooms so customers may test hot tub seating and features.
A-1 Pool’s reputation for knock-your-socks-off customer service is largely a result of our commitment to thorough training and certification throughout our entire staff. Training and certifications are gained through the Pool & Hot Tub Alliance (PHTA). Additionally, we lead the industry in employing technology to increase customer service. At the hub of this technology is our business software residing on our private server.
Industry-leading pool & hot tub products. Award-winning service. Top-notch ownership education. Whatever you need, A-1 Pools is here to help.